Category: Marketing

I was reading an interesting article in Forbes the other day and thought you might enjoy the concepts imparted.  This is the seventh week’s article.

Every business has to market their products and services and the way you market your business can mean the difference between failure and success. If done right, you can increase revenue, attract new customers, and retain your current customers. If done wrong, you’ll be left screaming, “Ugh, I’ve made a huge mistake!” and trying to pick up all the pieces.

The article in Forbes outlined what marketing mistakes you need to avoid at all costs and I thought you might be interested to read their comments. If you want to avoid some of the biggest marketing blunders of all time, you have to know what they are and how to steer clear of them. Here are seven marketing faux pas you need to watch out for in your business. 

I reproduce them all seven over a 7 week period, so keep coming back to see the next one.

7. Ignoring Your Competition

Sure, you might not like them. In fact, you probably despise them. After all, they’re going after your target audience and customers. Wait … who are we talking about again? That’s right: your competitors. 

Even though you can’t stand them sometimes, your competitors can sure teach you a lot. There is a ton of information (and business lessons) you can learn from scoping out your competition. Instead of ignoring them, pay attention to what they’re doing right and wrong. 

Keeping up with your competition can only help you in the long-run. Rather than steering clear of your competition altogether, conduct some research and dive deep into your competitors’ strengths and weaknesses. That’s right, folks. I want you to revisit the SWOT analysis. But this time around, use it to dissect your competition.

What are your competitors’ strengths? Do they have any threats in the market? How can you use your competitors’ weaknesses to benefit your business?

If you want to avoid this marketing mistake, stop letting your competition slide by and start doing your research now before it’s too late.

I was reading an interesting article in Forbes the other day and thought you might enjoy the concepts imparted.  This is the sixth week’s article.

Every business has to market their products and services and the way you market your business can mean the difference between failure and success. If done right, you can increase revenue, attract new customers, and retain your current customers. If done wrong, you’ll be left screaming, “Ugh, I’ve made a huge mistake!” and trying to pick up all the pieces.

The article in Forbes outlined what marketing mistakes you need to avoid at all costs and I thought you might be interested to read their comments. If you want to avoid some of the biggest marketing blunders of all time, you have to know what they are and how to steer clear of them. Here are seven marketing faux pas you need to watch out for in your business. 

I reproduce them all seven over a 7 week period, so keep coming back to see the next one.

6. Not Having A Marketing Plan

As an entrepreneur, you know how important it is to have a plan in place. When you started your business, you likely created a Business Plan (or multiple business plans) to get your start up on the right track. But, have you taken the same steps with your marketing efforts? AKA, have you created a marketing plan for your company?

Solid plans are roadmaps that can lead your business to success. If you want to be the best, you have to establish a plan and (try to) stick to it. One major mistake small businesses make is writing off the idea of a marketing plan.

Take a look at this scary statistic: 59% of small businesses do not have a marketing lan. That means half of you are already making this major marketing mistake!

Let’s play a little game of “Did you know?” Did you know that a marketing plan can:

• Help you analyse marketing strategies
• Create a set of brand standards
• Provide marketing direction
• Measure marketing success
• Help you understand your target audience and market

As you can tell from above, creating a marketing plan has a lot of perks. The solution to this marketing blunder is easy enough: write up the dang marketing plan! 

I was reading an interesting article in Forbes the other day and thought you might enjoy the concepts imparted.  This is the fifth week’s article.

Every business has to market their products and services and the way you market your business can mean the difference between failure and success. If done right, you can increase revenue, attract new customers, and retain your current customers. If done wrong, you’ll be left screaming, “Ugh, I’ve made a huge mistake!” and trying to pick up all the pieces.

The article in Forbes outlined what marketing mistakes you need to avoid at all costs and I thought you might be interested to read their comments. If you want to avoid some of the biggest marketing blunders of all time, you have to know what they are and how to steer clear of them. Here are seven marketing faux pas you need to watch out for in your business. 

I reproduce them all seven over a 7 week period, so keep coming back to see the next one.

5. Blowing Your Budget

As you’ve likely learned by now, money does not grow on trees. So, don’t start acting like it does when it comes to your marketing budget. 

According to one source you should devote 2-5% of your sales revenue to marketing. A blunder many business owners make is blowing their business budget on unnecessary or even spontaneous marketing tactics. Now don’t get me wrong. I do enjoy a little spontaneity every once in a while. But, I don’t blow through my business’s budget just for the thrill of it.

If you want to avoid this faux pas, establish a clear marketing budget, do some research on different marketing options and strategies, and track what does and does not work for your company.

Organize your budget in a document or spreadsheet. Record how much you spend—and for what—and track the results. If a marketing strategy doesn’t work for your business, don’t keep rolling with it. Instead, use your hard-earned cash to invest in calculated marketing efforts. 

I was reading an interesting article in Forbes the other day and thought you might enjoy the concepts imparted.  This is the fourth week’s article.

Every business has to market their products and services and the way you market your business can mean the difference between failure and success. If done right, you can increase revenue, attract new customers, and retain your current customers. If done wrong, you’ll be left screaming, “Ugh, I’ve made a huge mistake!” and trying to pick up all the pieces.

The article in Forbes outlined what marketing mistakes you need to avoid at all costs and I thought you might be interested to read their comments. If you want to avoid some of the biggest marketing blunders of all time, you have to know what they are and how to steer clear of them. Here are seven marketing faux pas you need to watch out for in your business. 

I reproduce them all seven over a 7 week period, so keep coming back to see the next one.

4. Not Setting Yourself Apart

When it comes to being a player in the market, you have to be willing to set yourself apart from the competition. Otherwise, why else would your target market choose your business over another?

One big blunder is blending in with other businesses. Don’t blend into a market. Instead, diversify your business and stand out. 

Take a look at your competition. How do you differ from them? What makes you stand out from the crowd of competitors? Use your answers to these questions to build on what makes you different.

Tell your target audience and potential customers what makes your business unique from all of the other ones out there. Take things to the next level and create a USP (unique selling proposition) for your business. Your USP should make your business shine and attract buyers based on your selling points. 

Put yourself in your target market’s shoes when you think of your USP. What’s going to benefit them the most? What will appeal to their emotions? 

If you want to avoid this rookie mistake and diversify your business, come up with an effective USP that your market can relate to. 

I was reading an interesting article in Forbes the other day and thought you might enjoy the concepts imparted.  This is the third week’s article.

Every business has to market their products and services and the way you market your business can mean the difference between failure and success. If done right, you can increase revenue, attract new customers, and retain your current customers. If done wrong, you’ll be left screaming, “Ugh, I’ve made a huge mistake!” and trying to pick up all the pieces.

The article in Forbes outlined what marketing mistakes you need to avoid at all costs and I thought you might be interested to read their comments. If you want to avoid some of the biggest marketing blunders of all time, you have to know what they are and how to steer clear of them. Here are seven marketing faux pas you need to watch out for in your business. 

I reproduce them all seven over a 7 week period, so keep coming back to see the next one.

3. Picking The Wrong Target

Ah yes, you just started your new business. Everything is sunshine and rainbows. Is that a butterfly over there? I remember those days. The days where you think “Everyone can be a potential customer!” If you’re still in this mindset, I’m going to kick you out of it right now.

One avoidable mistake plenty of amateur business owners make is thinking that everyone is a potential customer. Because they believe this, business owners around the world get their target market and audience all wrong. 

While it might be true that your offerings appeal to a broad audience, they absolutely won’t appeal to everyone. 

When it comes to marketing, you need to narrow down who you’re going to target. Instead of trying to sell to everyone, do some research to hone in on potential customers as well as their needs, interests, and demographics. 

You’ve come this far. Don’t make the mistake of not getting to know your target customer inside and out. 

I was reading an interesting article in Forbes the other day and thought you might enjoy the concepts imparted.  This is the second week’s article.

Every business has to market their products and services and the way you market your business can mean the difference between failure and success. If done right, you can increase revenue, attract new customers, and retain your current customers. If done wrong, you’ll be left screaming, “Ugh, I’ve made a huge mistake!” and trying to pick up all the pieces.

The article in Forbes outlined what marketing mistakes you need to avoid at all costs and I thought you might be interested to read their comments. If you want to avoid some of the biggest marketing blunders of all time, you have to know what they are and how to steer clear of them. Here are seven marketing faux pas you need to watch out for in your business. 

I reproduce them all seven over a 7 week period, so keep coming back to see the next one.

2. Failing To Track Results

I get it—you’re a busy business owner who gets caught up juggling a million and one tasks at once. So, tracking your company’s marketing efforts and conversions might not always be at the forefront of your mind. I’ve been there, too. But, failing to track marketing results is one faux pas you don’t want to make.